Instagram, GQ Capture Videos of NBA Draft Selections

Instagram teamed up with GQ and the National Basketball Association to create videos showcasing the fashion and personalities of players picked in the 2016 NBA Draft Thursday night.

Instagram teamed up with GQ and the National Basketball Association to create videos showcasing the fashion and personalities of players picked in the 2016 NBA Draft Thursday night.

The Facebook-owned photo- and video-sharing network, the fashion media brand and the league created a portrait studio at Barclays Center in Brooklyn, site of the draft, where photographer Adam Wissing shot the videos. Participating players included:

Instagram said in an email to SocialTimes that since the NBA Draft began Thursday night, Dunn posted the highest percentage growth of followers, and in terms of total followers added, the top three were Ingram, Simmons and Hield.

In other NBA-related news, Amy Hudson and Devi Mahadevia, who work on sports partnerships for Instagram parent Facebook, reported in a Facebook Media blog post that the NBA, the 16 teams that participated in the NBA Playoffs and the league’s media partners totaled some 1.4 billion video views throughout the course of the postseason, with 132 million of those views chalked up by Facebook Live videos.

Readers: What did you think of the video initiative from Instagram, GQ and the NBA?