In August, Instagram began testing the ability for users to invite friends to join their Instagram Live broadcasts, and the feature was rolled out globally Tuesday.
The new feature is part of Instagram version 20 for iOS and Android.
Instagram users who have updated their applications will see a new icon in the bottom-right corner of their Instagram Live screens, and clicking that icon, followed by tapping Add, will enable them to invite users who are currently watching the video to join in.
If an invite is accepted, the screen will split, and the user who shared the invite will appear at the top, while the “guest” will occupy the bottom half.
Guests can be removed at any time, or they can choose to exit on their own.
If
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in