For some time now, users with Instagram business accounts have been allowed to add a wide range of call-to-action buttons to their profiles, which let visitors do things like schedule appointments with that business. Now, businesses can also add two more action buttons to their profile, which allow visitors to purchase gift cards and order food.
Our guide will show you how to add a gift card button to your Instagram business profile.
Note: These screenshots were captured in the Instagram application on iOS.
Step 1: On your business profile, tap “Edit Profile.”
Step 2: Under “Public Business Information,” tap “Action Buttons.”
Step 3: Tap “Gift Cards.”
Step 4: You’ll see a list of supported partners, such as Gift Up! and Raise. Tap the one your business has an account with.
Step 5: Enter your partner link for the chosen service.
Step 6: When you’re done with this process, tap “Done” in the top-right corner of the screen.