Instagram is finally launching its own form of live video, but with a twist.
Today, the Facebook-owned app announced it's begun rolling out live video for Instagram Stories. However, unlike on other platforms like Facebook and Periscope, once a livestream ends, the video disappears forever.
The feature—which begins rolling out today and will become available globally over the next few weeks—will let users share live video for up to an hour. Users can also notify friends that they're going live while also opting to turn comments on or off.
"Live video on Instagram Stories helps you connect with your friends and followers right now," according to a blog post announcing the update.
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