Instagram Created an Account Specifically for Its Creator Community

@creators details the verification process and answers other questions

The @creators logo Instagram
Headshot of David Cohen

Instagram Monday debuted an account specifically for its creator community, appropriately named @creators.

The Facebook-owned photo- and video-sharing network said in an email, “The hub will be a source of education and discovery for aspiring creators (and those who just like to keep learning best practices—it’s important to remain teachable, you know?)—and a space where content meets “how-to,” spoken in a language that our core audience understands, with the talent they connect with the most.”


A frequently asked questions Story pinned atop the account provides answers to queries including how to get verified, how to get access to specific features, why Instagram isn’t returning to its former chronological feed, where to go for Instagram help and how to filter out comments from posts.

Instagram made a similar move to benefit its ecommerce community in May with the debut of its @shop account. David Cohen is editor of Adweek's Social Pro Daily.