Instagram Users Now Have More Control Over Comments on Their Posts

Instagram also debuted a new kindness-themed heart-shaped sticker

Instagram continued its focus on user safety Instagram
Headshot of David Cohen

Instagram announced two new safety features Tuesday: more control over comments and anonymous reporting during live videos.

Co-founder and CEO Kevin Systrom announced the new safety features in a blog post, which also revealed the Facebook-owned photo- and video-sharing network’s new kindness-themed heart-shaped sticker.

Instagram users with accounts set to public will begin seeing a new way to determine who can comment on their posts, starting Tuesday. They can choose from everyone or specific groups of people, such as accounts they follow or their followers.

Other accounts can now be blocked from commenting on posts, whether users’ accounts are public or private.

And the filter Instagram launched in June to block offensive comments in English was expanded to Arabic, French, German and Portuguese.

Systrom wrote of the new anonymous reporting feature for live videos, “If you see someone going through a difficult time or in need of support during a live broadcast, you can report it anonymously. The person will see a message offering help with options to talk to a helpline, reach out to a friend or get other tips and support. We have teams working 24 hours per day, seven days per week, around the world to respond.”

On a lighter note, Systrom said Instagram is transforming walls in cities around the world “into colorful murals inspiring #KindComments,” and he introduced the new kindness-themed heart-shaped sticker. David Cohen is editor of Adweek's Social Pro Daily.