Instagram Introduces Business Profiles, Analytics, Promoted Posts

Instagram’s confirmed its worst-kept secret: the launch of business profiles, analytics and the ability to boost posts.

Instagram’s confirmed its worst-kept secret: the launch of business profiles, analytics and the ability to boost posts.

The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post that the tools for businesses will launch in the U.S. starting in June, with Australia and New Zealand to follow shortly thereafter and plans for global availability by year-end.

Instagram described the new features as follows:

Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in