Instagram Business, Creator Accounts Can Now Set Age Gates In-App

This capability could prove especially valuable to brands and creators promoting products that are only appropriate for adults.

An Instagram spokesperson said the timing of the rollout was unrelated to the Facebook-owned photo- and video-sharing network’s news earlier this week that it would update its branded content policies to add clarity to rules about promoting restricted goods and services—such as alcohol, tobacco, weapons and health supplements—bringing them in line with its overall ad policies.

Businesses on Instagram previously had this ability via internal tools, but this marks the first time the functionality is available in-app to all business and creator accounts.

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