Instagram Begins Testing the Addition of Reels, Shop to Its Navigation Bar

The TikTok clone video-editing feature debuted in August, while the ecommerce destination did so in July

Instagram said the changes are being tested to reflect shifts in user behavior Instagram

Instagram will test changes to its Android and iOS home screen in the coming weeks to bring its Reels TikTok clone video-editing feature and its Shop tab into the application’s navigation bar.

The Facebook-owned photo- and video-sharing network said the changes are being tested to reflect shifts in user behavior, both in terms of how they use the app and how they are pushing culture forward.

Instagram debuted Reels in over 50 countries last month, enabling users to record and edit 15-second multi-clip videos, complete with audio, effects and other new creative tools.

And Instagram Shop began rolling out in the U.S. in July as a destination in the app’s Explore tab where people can shop from brands and creators, discover trends, see personalized recommendations and preview exclusive offerings.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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