Instagram began a test Monday of enabling brands and creators to remind their followers about upcoming product launches and make it easier for people to purchase those products directly via Instagram as soon as they are available.
The Facebook-owned photo- and video-sharing network rolled out a new reminder sticker for Instagram Stories and a new reminder product tags for posts in feed, enabling brands and creators to provide followers with product details and the option of receiving notifications as soon as the product is available via Instagram’s checkout option.
The following brands are part of Instagram’s closed beta for checkout and will begin using the new product launch reminder features in the U.S.
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