Instagram Beats Twitter in Mobile Engagement

Today’s social media engagement analysis by ComScore makes us think that Facebook’s Instagram purchase may have been far smarter than many thought at the time.

Turns out that American smartphone owners used Instagram more often, and for longer periods of time, than they used Twitter last month. What does this finding mean?

Well, it makes Instagram much more attractive to advertisers, because greater engagement means users are more likely to see ads—and pay attention to them. Instagram is