Instagram Officially Introduced Its Archive Feature

Archive is a way for Instagram users to move photos and videos into a space that only they can view

Headshot of David Cohen

The Archive feature Instagram began testing last month was officially rolled out to all users Tuesday.

As the feature’s name suggests, Archive is a way for Instagram users to archive photos and videos they have deleted from their accounts into a space that only they can view, rather than wiping that content out permanently.

Instagram users who have updated their iOS or Android applications to version 10.21 can tap the three dots to bring up their menus, and then click on Archive.

Archived posts can be accessed by clicking the Archive button in the upper-right-hand corners of users’ profiles, and content can be restored to users’ profiles by clicking the three dots, followed by Show on Profile.

Instagram said in a blog post officially introducing its Archive feature:

Your profile is a representation of who you are and evolves with you over time. With Archive, you now have more flexibility to shape your profile while still preserving moments that matter.

With this update, you now have a space just for you, where you can revisit moments without having to keep them all on your profile. David Cohen is editor of Adweek's Social Pro Daily.