Instagram Ads Debuting in the U.K.
As it announced in June, Instagram will launch advertising in the U.K. Tuesday, from what it called “carefully selected brands,” including Starbucks, Cadbury and Sony Music, The Next Web reported.
As it announced in June, Instagram will launch advertising in the U.K. Tuesday, from what it called “carefully selected brands,” including Starbucks, Cadbury and Sony Music, The Next Web reported.
Just as they are in the U.S., Instagram ads in the U.K. will be tagged as sponsored, and the aim is to have them blend in with content from non-brands in users’ feeds.
Instagram global head of business and brand development James Quarles told The Next Web:
We want ads on Instagram to be as engaging and high-quality as the experience of flipping through a favorite magazine.
There
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in