Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts.
The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks on an ad from the news feed, a banner pops up at the bottom of the screen. The banner prompts people to take an action, like to visit a website or download an app.
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