Instagram released a Data From Partners ad setting Monday, which enables users to choose whether they want the Facebook-owned photo- and video-sharing network to use data about their activity from its partners to personalize their ads on the platform.
The setting covers information about activity on third-party sites and applications, as well as offline interactions with advertisers, such as in-store purchases.
Instagram users will see a one-time in-app notification directing them to review their ad settings.
If they opt out, data about their activity from partners will no longer be used to personalize their ads on Instagram.
In cases where Instagram is able to determine that users with Facebook accounts made choices via the social network’s Ad Preferences settings, the Instagram setting will respect those choices.
Users who have connected their Instagram and Facebook accounts will see an option for both platforms on their settings page.
A spokesperson for Facebook said, “This setting gives people more control over how their ads are personalized on Instagram. It is part of our ongoing work to help people understand the kinds of ads they see on Instagram and provides a clear way for people to choose the setting that is right for them.”