Instagram Added a Chat Sticker for Stories

Creators can invite friends and followers to a group DM conversation

Instagram's new chat sticker for Stories Instagram
Headshot of David Cohen

Instagram created a chat sticker for Stories that enables the people behind the Stories to invite friends and followers to participate in a group chat.

People viewing Stories can request to join group direct message conversations tied to those Stories, and all requests must be approved by the Story creators.

The group DM chat can be ended at any time. David Cohen is editor of Adweek's Social Pro Daily.