Instagram Tops 200,000 Advertisers

Instagram announced Wednesday that it now has more than 200,000 advertisers in more than 200 countries, with three-quarters of them from outside of the U.S.

Instagram announced Wednesday that it now has more than 200,000 advertisers in more than 200 countries, with three-quarters of them from outside of the U.S.

The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 60 percent of its users learn about products and services on Instagram and 75 percent will take actions after viewing Instagram posts, including visiting websites, searching, shopping or sharing with friends.

Instagram also shared some advertiser success stories in its blog post:

In Germany, supermarket REWE ran ads on Instagram to show young mothers how to make simple meals using its products.

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