Field Trip: Inside the Wired Store

‘Tis the season for pop-up emporiums and “best of” lists. Wired combines the two with a concept store stocked with the magazine’s picks for the most innovative products and technologies of the year. To get its annual NYC retail showcase to look as good as the covetable merchandise–think GPS Navigation Shoes, a stool made of recycled bicycle inner tubes, and a Makerbot desktop 3D printer–Wired tapped Mother New York to mastermind the shopping experience. The creative agency delivered a sleek space filled with custom furniture and fixtures as well as wall-sized interactive elements.