Inside the Real Heroes Project; Land O’Lakes' Logo Change Mistake: Monday's First Things First

Plus, strong brand voices stay the course during Covid-19

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Adweek Exclusive: How the Sports World United to Honor the Pandemic’s ‘Real Heroes’

As the world shut down around them, some of the world’s top sports marketers congregated virtually in Slack and in on Zoom, trying to figure out how to proceed as none of their leagues could continue competition.

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