Inside the Mind of Maxim‘s New Editor

While doing some research on Maxim‘s new editor Jimmy Jellinek, we were at once reminded of the sheer brilliance that was the Black Table [FULL DISCLOSURE: we once wrote for them] and how different the laddie mag editor’s planet is from ours:

BT: So, out of all the things you guys cover — tits, gadgets, uh, beer pong, tits — which is your favorite? Which portion of the job do you just wake up and say, “F*ck, man, my job rules!”? Or do you not even say that anymore?

JJ: Just the mere fact that I get to do what I get to do gets me up in the morning. The idea of having to do something else is so abhorrent I break out in hives when I think about the idea that this job is a young man’s game and eventually they’ll push the auto-destruct button on my back and I’ll be forced to actually work for a living editing Chemical Digest. The tits aren’t all that exciting anymore I’m sorry to say.

BT: Do you think men’s magazines can be considered “journalism” at any point? And do you consider anything Stuff does vapid? And is vapid good for this type of enterprise?

JJ: That’s such a short-sighted douche-bag question from someone who dabbles in nothing but vapidity. The blogosphere, if that’s what you f*cking retards call it, has proven once and for all that news and journalism are whatever you decide it is.

ROCK AND A HARD PLACE: STUFF MAGAZINE’S JIMMY JELLINEK [Black Table]
EARLIER: Stuff‘s Jellinek Replaces Maxim‘s Needham