Inside Seventeen

Relatively in-depth media coverage from NewsweeK? It’s possible. We recently stumbled across an article about the life and times of Seventeen magazine from the venerable newsweekly… and it’s pretty good. Things we learned:

  • Seventeen is raking in plenty of dough. Monthly newsstand sales for the first half of 2007 are up almost 9% from 2006 and site traffic saw a 25% increase after an April 2007 redesign.
  • The MySpace aesthetic has taken hold at the mag: “By design, she says, the pages are “messy,” seemingly with “a million shapshotty pictures.”
  • EIC Ann Shoket belives wholesome celebs drive sales for the Seventeen demographic: “Girls are very smart… If they are giving attention and respect to a celebrity who’s not repaying them with the same respect, it’s not fair.”

    Looks like the post-Atoosa Seventeen is doing pretty well.

    — Neal Ungerleider