During a rain-soaked evening this week in Flushing Meadows, Queens, N.Y., middle school kids took shelter while playing with IBM’s billboard-sized “Game Changer Interactive Wall” touch screen, which was found inside one of the many buildings on the U.S. Open Tennis Championship campus. Their elders eventually joined the digital amusement, which consists of everything from virtually whacking tennis balls, looking at service aces and fault data from the tourney, learning how hydration affects player performance, checking in on Foursquare and slews of other features.
“Tennis is a lot of fun,” said John Kent, IBM's program manager for sponsorship marketing.
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