Inside Facebook’s top stories of 2014: Part II

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We’re recapping the top stories on Inside Facebook from 2014. Part I of our year in review was posted yesterday, and now we’re on to the second half of the year. This is when Facebook officially announced that messages would be pulled from its main app, when Facebook penalized pages for like-gating and when the company re-launched Atlas.

July:

7/3 — Facebook admits month-long ‘discrepancy’ in reported reach, engagement metrics

7/14 — How to refine your audience when boosting a Facebook post

7/16 — Facebook launches Ads Manager for mobile

7/28 — Facebook Pulling Messages from iOS, Android Apps in Favor of Messenger

In the next few days, we’re continuing to notify more people that if they want to send and receive Facebook messages, they’ll need to download the Messenger app. As we’ve said, our goal is to focus development efforts on making Messenger the best mobile messaging experience possible and avoid the confusion of having separate Facebook mobile messaging experiences. Messenger is used by more than 200 million people every month, and we’ll keep working to make it an even more engaging way to connect with people.

7/28 — Deadline for Closing of Facebook’s WhatsApp Acquisition Pushed Back by One Year

August:

8/8 — Facebook is demolishing the like gate

8/12 — How Facebook’s Instagram integration could rock the industry

It’s been over two years since Facebook acquired Instagram, and the social giant has finally dropped a big clue about how it might integrate the photo-sharing platform. If a recent test proves to be a precursor to a bigger strategy to come, Facebook could position itself as a marketing ecosystem that will challenge everyone – Google, Twitter, etc. – to catch up.

8/13 — The Facebook marketing free ride is over

In years past, many pages on Facebook could do all right in terms of driving sales and traffic to websites without using advertising. But now, as more pages become serious Facebook marketers, you’re battling for diminishing space in your audience’s News Feeds. Demand for impressions, views and clicks is higher than ever, while the supply of News Feed space hasn’t grown to keep up.

So while Facebook is financially free if you want to chat with friends and look at cat memes, if you are using Facebook as a tool to grow your business, advertising needs to be part of the plan.

8/26 — Instagram launches Hyperlapse, an iOS time lapse video app

8/27 — Facebook to mobile users: Get the facts about Messenger

September:

9/8 — View Counts Coming to Facebook Videos

9/18 — News Feed algorithm change: improving timeliness of posts

We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show. There are also times when a post that is a day or two old may not be relevant to you anymore. Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.

9/19 — Custom Audiences update: No more ‘scraping’ Facebook user IDs

9/29 — Facebook announces the new Atlas: a cross-platform ad network

October: 

10/7 — New Facebook ad objective: Local awareness

10/13 — Facebook comments: Now with stickers

10/14 — How to: Block event and game requests on Facebook

10/22 — Facebook changing PMD program to Facebook Marketing Partners

10/30 — Deleting your Facebook page is foolish

November:

11/7 — News Feed change: Facebook makes it easier to unfollow (and re-follow) people, groups and pages

News Feed settings will now show a list of the top people, Pages and Groups that you’ve seen in your News Feed over the past week. You can choose to sort by people, Pages or Groups posts, or see an overall summary. Unfollow any friend, Page or Group if you don’t want to see their stories in your News Feed. You can also see who you’ve unfollowed in the past and can choose to re-follow them at anytime.

11/12 — Facebook invites you to ‘Say Thanks’