Innovative companies you should be watching: UNIQLO
Some of the most exciting innovation in the combination of technology and media happens outside of the journalism industry. Apparel manufacturer UNIQLO is, like many non-journalism companies nowadays, taking the media into its own hands by producing online and interactive content designed to pull visitors in and show off their brand.
Take for instance the show-stopping interactive video produced exclusively for the company that featured models walking down a runway. As the models walked by, visitors could click a piece of clothing and immediately be taken to the site where the garment could be purchased.
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