Health and wellness have become a massive focus and footprint for CES as consumers are reorganizing the healthcare landscape through their smartphones and have pervasive access to new health-related monitors, devices and prompts. There are a plethora of new and established healthcare companies working to better understand the new healthcare ecosystems empowered by rapid innovations.
In part three of our series in partnership OMD USA, which is providing curated tours for clients, we talk with Stephen Cassell, svp, brands at CIGNA, and Erica Miles, associate media director at OMD.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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