InMobi unveils new video ad formats for driving user engagement

Mobile advertising network InMobi has revealed its set of new video ad formats, aimed at driving higher engagement rates by creating an “immersive consumer experience.” The platform offers four new video formats, which offer features from standard video ads, while also taking advantage of the tools available in mobile devices (geolocation tracking, the touch screen and more).

While InMobi offers “classic” video formats, including full-screen interstitials and pre-roll video ads, brands now have these advanced ad formats as options.

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