INFOGRAPHIC: Marketing Opportunities for Awards Show Content
In this period between the Grammy Awards and the Academy Awards, Yahoo examined trends in the consumption of online content related to awards shows.
In this period between the Grammy Awards and the Academy Awards, Yahoo examined trends in the consumption of online content related to awards shows.
Yahoo shared the following advice for marketers looking to walk the red carpet:
Engage fans before, during and after: Fans are scoping out the nominations, messaging friends about favorite performances and winners and checking out red-carpet fashions:
- Nearly two-thirds of fans go online before the show to discover the nominations.
- 55 percent of Hollywood fans message friends while the show is going on via an application.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in