Performance Marketing

Which Big Brands Have the Most Twitter Followers in Common?

Only 1% of users follow 4 or more companies, so crossover is rare

Which marketers tend to attract the same Twitter followers? To find out, Simply Measured recently analyzed the 100,000 newest followers of the social network's 10 most-followed global brands.

Here is a somewhat noteworthy discovery: Starbucks shares an overlap of 16 percent of followers with fashion retailer H&M. Kevin Shively, senior strategist at Simply Measured, called the commonality "surprising." And if you scroll down to see the chart below, you'll see that such shared audiences among top brands is less frequent than one might guess.