Apps push notifications, increase brand awareness and reduce load times. Insights into an app’s engagement should help design and improve app experiences.
Third-party research firm Decibel found the most used retail apps are Amazon, Best Buy and Walgreens—of all respondents Decibel surveyed, 26% said they use the Amazon app. More men use each of the apps included in the survey than women do. Decibel believes this may be a reflection of shopping habits, as women prefer to shop in person.
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