Infographic: What Fans of This Year's NFL Playoff Teams Buy

Who has the bigger base of fair-weather fans

What do NFL teams' fans like other than a win? With the Super Bowl just two weeks away, it's a question marketers spending mega-dollars on advertising are no doubt asking. 

Matching info from hundreds of thousands of visits to team websites with additional data from a general user base, The Trade Desk has created a new infographic centered around this season's eight best NFL teams—explaining where their fans live, what they buy and how often they actually cheer for their beloved team even during not-so-favorable seasons.

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