Infographic: The Future of Social Commerce

The future of social commerce is not in traffic referrals from Facebook, Twitter, or even Pinterest, but in socially enabled e-commerce sites like Fab, say researchers at 8th Bridge. In the 2012 Social Commerce IQ Retail report, released today, research showed that the most successful internet retailers combine branding on social networks with social functionality within their own websites.

The future of social commerce is not in traffic referrals from Facebook, Twitter, or even Pinterest, but in socially enabled e-commerce sites like Fab, say researchers at 8th Bridge. In the 2012 Social Commerce IQ Retail report, released today, research showed that the most successful internet retailers combine branding on social networks with social functionality within their own websites.

The infographic below summarizes the highlights of the report, which contains insights gleaned from 475 companies.

First, the bad news: while 78 percent of the top 500 internet retailers have adopted Pinterest in the last year, the virtual pinboard did not create a corresponding rise in traffic or conversions.

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