Infographic: The Current State of Social Media Teams

Yesterday Ragan’s PR Daily published the results of a study that most PR folks will find interesting: it concerned the current state of social media teams and the changing expectations of brands/firms in the social sphere.

More than 2,000 communications professionals participated in the study, which yielded some unexpected results:

  • Only 5% of companies are “very satisfied” with their social campaigns
  • Most firms/brands want to measure social ROI more effectively but don’t feel like they have the time or the manpower
  • The vast majority (86%) of companies measure the success of social campaigns via likes and followers, not click-through rates or sales bumps

In other words, most brands and firms still don’t feel like they’ve mastered the social equation.

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