The top 20 brands on Facebook boasted an average of 14,551,045 likes at the end of April and averaged 43 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Socialbakers also found that:
- The top industry in terms of Facebook likes for the third month in a row was retail food, at 176,821,150.
- Walmart remained the top brand on the social network in terms of likes, with 32,035,943.
- Disney also held on to the title of top media brand, with 11,953,868 likes.
- The top brand in terms of Facebook post engagement rate was San Pellegrino Fruit Beverages, at 5.5 percent.
- T-Mobile USA once again topped Socialbakers’ Socially Devoted list for April, with a score of 914.