INFOGRAPHIC: Shift Q4 2014 Global Facebook Advertising Insights

Shift, a Facebook Strategic Preferred Marketing Developer, released its Q4 2014 Global Facebook Advertising Insights report this week

Highlights of the findings by Shift include:

For the second consecutive quarter, the automotive industry maintained its lead in click-through rates, at nearly 4 percent, up from almost 3 percent in the third quarter of 2014.
Auto also saw the lowest costs per click in the fourth quarter, but the lowest CPMs (cost per thousand impressions) went to telecommunications clients.