Infographic: Paid reach on Facebook getting more expensive

As page admins have known for quite a while, Facebook’s organic reach is becoming more elusive. But a study by digital marketing agency Flightpath shows that the paid reach of Facebook ads is getting increasingly expensive.

Flightpath tracked the CPM of three of its major clients, finding that paid reach has grown from roughly $3 in February to more than $10 this month.

Flightpath Senior Director of Digital Marketing John Lee elaborated on this issue in a blog post:

There is always the possibility this decline in paid reach was caused by minor changes in content and scheduling but for the most part we have followed a consistent campaign strategy since implementing promoted posts.