Infographic: Inside the Modern Wedding, Where 82% of Couples Create a Custom Hashtag

Social media is transforming wedding season

Guests spend an average of $700 on each wedding they attend. Getty Images/iStock Photo
Headshot of Emma Bazilian

Late spring is in bloom across the country, bringing with it the unofficial kickoff to wedding season—but if you’ve logged on to Instagram any time in the past several weeks and been deluged with pictures of smiling brides and grooms, we probably didn’t need to tell you that.

Social media is becoming an increasingly important part of the wedding experience for couples, their families and guests alike, and social marketing companies like Adaptly are helping brands get in on the action.

“Paid social gives advertisers the unique opportunity to drive users through the entire purchase funnel—from before “the one” even puts a ring on it to when the couple walks down the aisle with a special hashtag for the big day,” said Adaptly vp of marketing Montse Guasch.

Check out the infographic below for more insights on how to reach this spend-happy audience.

This story first appeared in the May 15, 2017, issue of Adweek magazine. Click here to subscribe.

@adweekemma Emma Bazilian is Adweek's features editor.