Infographic: How Mobile Ads Are Becoming More Engaging and Accountable

These are the issues behind the quest for real viewership

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the difference of an ad impression served and an ad impression viewed.

That distinction is an important one, since it will mean millions of dollars to both brands and ad sellers.

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