[Infographic] How Brands Are Using Social Media for Social Good
More than 80 percent of American households donate to charity and another 40 percent made a purchase because the company or the product were associated with a good cause.
People like to support a good cause. In fact, according to a recent infographic from BlueHost, more than 80 percent of American households make charitable donations. Another 40 percent of American consumers made a purchase because the company or the product were associated with a good cause. Some 90 percent of American consumers believe that companies should be investing in the communities where they do business.
No wonder more companies are becoming social enterprises and taking to social media to drive awareness — and donations — for their causes.
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