You've probably seen plenty of statistics about how moms use their smartphones, but what about dads? Father's Day, after all, is coming up on June 21.
To get a closer look at how the other parent uses mobile, the Interactive Advertising Bureau and Millennial Media dug into comScore data about the 52 million mobile dads who make up 21 percent of total U.S. mobile users.
While millennials tend to dominate mobile buzz, the IAB study found that Gen Xers—guys between 35 and 54 years old—make up 51 percent of the on-the-go dad audience.
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