Infographic: Facebook CTAs — Big results for a little button

Facebook’s call to action buttons have been working incredibly well for direct-response advertisers looking to bring users into their store’s page or have them download an item.

According to AdRoll, the overall clickthrough rate lift from using a CTA button is 2.85x.

AdRoll senior product marketing manager Shringar Pangal discussed the effectiveness of Facebook’s call to action buttons:

Any kind of message—email, blog, singing telegram—is more effective when it tells the person who gets it exactly how to respond.