McDonald’s was the most discussed advertiser on Facebook and Twitter during Super Bowl XLIX Sunday night, while T-Mobile USA was the most engaging, according to analysis by real-time customer-engagement platform Engagor.
Engagor also found that:
- There were 1,915,081 total mentions of Super Bowl ads Sunday, 1,513,527 on Facebook and 361,467 on Twitter.
- 77 percent of social buzz related to Super Bowl ads came from mobile devices.
- 68 percent of buzz came from males, versus 32 percent from females.
- The top five states for Super Bowl ad buzz were: California, Texas, New York, Georgia and Illinois.