A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year's Eve. These insights can mean big business for content creators who want to capitalize on this holiday season.
"There has been a seismic shift in media that has changed consumer consumption habits. When it comes to holiday marketing, marketers should be aware of offering audiences content earlier on in the year," said Avi Zimak, Outbrain North America general manager. "Our data shows consumers are eager for holiday content much earlier on in the buying cycle, and heavy content consumption is occurring in the weeks before Black Friday, Cyber Monday and again, right before Christmas."
This story first appeared in the Nov. 9 issue of Adweek magazine. Click here to subscribe.