INFOGRAPHIC: What Social Marketers Need To Know About Facebook’s Updated News Feed Algorithm

In a Newsroom post Tuesday, Facebook announced an update to its News Feed algorithm that will push down text-only status updates from brands. While text posts from users lead to higher engagement, the same doesn't hold true for businesses -- text posts receive lower engagement than visual posts such as link shares, images, and videos.

BrandNetworksNewsFeedInfographicTeaser650In a Newsroom post Tuesday, Facebook announced an update to its News Feed algorithm that will push down text-only status updates from brands. While text posts from users lead to higher engagement, the same doesn’t hold true for businesses — text posts receive lower engagement than visual posts such as link shares, images, and videos.

Chris Turitzin, product manager, News Feed ranking for Facebook, explained in Tuesday’s post:

We are learning that posts from pages behave differently than posts from friends, and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types.

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