INFOGRAPHIC: 1Q Trends In Facebook, Search Ads
Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.
Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.
Among the findings by Kenshoo:
- Cost per click was down 26 percent compared with the fourth quarter of 2013, but up 35 percent versus the first quarter of 2013.
- Ad spend was down 40 percent and up 37 percent, respectively.
- Ad revenue was down 31 percent and up 191 percent, respectively.
- Impressions were down 4 percent and up 39 percent, respectively.
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