INFOGRAPHIC: 1Q Trends In Facebook, Search Ads

Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.

KenshooLogoNew650Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.

Among the findings by Kenshoo:

  • Cost per click was down 26 percent compared with the fourth quarter of 2013, but up 35 percent versus the first quarter of 2013.
  • Ad spend was down 40 percent and up 37 percent, respectively.
  • Ad revenue was down 31 percent and up 191 percent, respectively.
  • Impressions were down 4 percent and up 39 percent, respectively.
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