Influencing the Art Market: Millennial Collectors, Social Media and Ecommerce

Opinion: Much of today’s creative scene lives and breathes online

As Pulitzer Prize-winning art critic Jerry Saltz recently tweeted, perhaps just 14 people can make an artist’s career: “One dealer. Six committed collectors. Three critics. Four curators.”

The coming decades will see millennials becoming these dealers, collectors, critics and curators—a fact based simply on the passage of time—so, albeit vexing, the predispositions of our generation can’t be ignored. Communicating primarily through social media. Buying virtually everything online. Lifestyle consumerism. And a curious eye toward new, shiny tech.

Creating

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in