BBC Articles Have The Most Reach And Influence On Twitter [STUDY]
A new study has been released that shows that BBC articles have the most longevity on Twitter.
Learn the key to success on Twitter from Vice President of BBC Worldwide, Vincent Sider, the keynote speaker at our event, AllFacebook Marketing Conference, in London!
University of Arizona researchers Sudha Ram and Devi Bhattacharya have examined the spread of news on Twitter from 12 different organizations. These organizations included: The New York Times, Washington Post, BBC, NPR, Reuters, Guardian, Forbes, Financial Times, Mashable, Arstechnica, Wired and Bloomberg.
They didn’t want to focus just on the sheer number of retweets a news article received, but instead went beyond that to evaluate the volume and spread of an article based on how many retweets the retweets of the original article received.
Says
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in