Infiniti’s New Social Campaign Acknowledges the ‘New Normal’ of Commuting

Critical Mass worked with the automaker to bring positives to the negative situation

Luxury automaker Infiniti teamed up with global digital experience design agency Critical Mass on a social campaign looking at how the coronavirus pandemic and resulting social distancing guidelines have taken vehicles out of the commuting equation over the past few weeks as people work from home.

The Work From Home Commutes campaign kicks off with a series of first-person point-of-view social videos depicting people “commuting” from their bedrooms to their home offices, or elsewhere within their homes.

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