Indie Pub Death + Taxes Tries Interactivity
Esquire might be testing out augmented reality, but it’s not the only magazine trying to get its readers to interact with the magazine online and off.
Indie music pub Death + Taxes has paired with Mobot — a visual image search company — to create an interactive version of its November/December issue, on newsstands next week. Mobot’s technology can be activated by readers to create an interactive experience with 10 stories in the issue.
This is how it works: take a photo with the camera on your phone of a page from one of the interactive stories and text or email the image to D+T.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in