Indicators Show a Stabilizing Magazine Market: Folio:
A brutal 2009 for the consumer magazine industry has given way to a smaller but more stable business environment. In other words, magazine publishing may have found a bottom this year, according to an analysis for Folio: by circulation consultant Baird Davis:
The simultaneous convergence of the three major bellwether indicators, along with signs of a modest advertising recovery in 2010, flattening newsstand sales and the success of a major new publication (Food Network), provide persuasive evidence that the consumer magazine industry is no longer searching for the bottom.
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