India: The Next, Great Magazine Frontier?
The ongoing ad recession and increased online competition for readership has forced magazines to step up their international game. Following luxury brands, like Armani, who are chasing after the rising Indian rupee, are magazines like Rolling Stone, Child, and Glamour. Vogue India already launched with the October 2007 edition (see pic). Even Tim Pinnegar, publisher of The Economist, Asia-Pacific, is eyeing an Economist Indian edition. From Livemint:
”Niche is the new black in the Indian media industry, especially for foreign publications.
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